Many business
corporations are incorporating internet marketing strategies into their
business plans to either furthering their existing business ventures expanding
it into other areas. They are employing digital marketing consultants and
experts to aid them in their business ventures. Here are the three ways in
which digital marketing strategies work:
1.
Video marketing is used to increase the ad revenues
Video marketing is
mainly used to as a promotional tool. Many internet experts are of the opinion
that video marketing primarily is used by marketers as a tool for “brand
recall.” The market is flooded with hordes of brands and products. It is
important for a brand that it keeps its value intact in the mind space of the
customers. Brand recall is significant in maintaining the brand reputation and
value. Video marketing in the form of promotional ads and product ads is used.
Companies can also utilize video marketing to generate revenues. Pay Per Click
(PPC), Google AdWords, Google AdSense are very popular these days. Viewers are
charged an amount of money for viewing an ad. Internet expert Bryant Tchan feels that video marketing
is a very crucial internet marketing strategy.
2.
Article marketing is a good way earning money
Article marketing is
not only a profitable internet marketing strategy for business owners and
developers but freelancers as well. There is a lot of demand in the marketing
for quality content. It is a good way of connecting with the audience as well.
Customers can be made aware of the products and services through article
marketing. It is a good form of conducting market research as well. Freelancers
and writers can make use of it and earn money. Article marketing incorporates a
range of arrays from blogs, content development, resumes, product reviews,
e-books and more. But one of the most alarming disadvantages of employing this
strategy, Bryant Tchan feels is that
since it is the widely used strategy competition is very stiff in this area.
3.
Email marketing is one of the best ways of indirect marketing
In traditional
marketing, there are two methods of marketing direct and indirect forms of
marketing. Advertising gurus now believe email marketing is one of the best
ways of doing indirect marketing. In email marketing, the customers are asked
to subscribe to the newsletter. All information about a new product launch,
details of products and services are provided through emails. Sometimes
subscribers are asked to give feedback and reviews. It is a very good way of
connecting with the loyal customers on a semi formal basis. Database of the
customers or subscribers can be built from the personal details provided by
them like their email id, address, and phone numbers. To engage the customers,
they can be given offers, coupons, and discounts on services, free giveaways,
e-books through email marketing.
The above mentioned internet strategies are very much useful, and they come highly recommended by
Internet and Marketing experts. They help in increasing the sales of the
company and streamlining the overall business process. For More Information Visit Here:-
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