Bryant Tchan - Is Internet Marketing A Helm Or An Anchor?

Internet marketing has become an integral part of the life of most people from most countries these days. In today’s lifestyle, people hardly have spare time in their hands to spend a complete day with their family, let alone go shopping with them. Adding to that the recent generations is more lethargic than before and always wants door-to-door services in all aspects. Internet marketing basically is the process of purchasing products online over the internet rather than personally going to various shop outlets for the same purchases.

According to BryantTchan, Online marketing has come as a boon to most of the population. It saves a lot of time and brings up a wide variety of options to us which aren’t possible for us to perceive when going for real situation marketing. The various advantages of internet marketing are as follows:

1) Time Factor: A major advantage of online shopping is that it saves a lot of time which we would otherwise spend in travelling to the shop and ransacking the stocks.

2) Door-to-door Service:we always want to avail services with least efforts from our side. In case of internet marketing we don’t need to go out or scan around shop outlets. We just select the product desired and provide the organization with our address and we are delivered with our product.

3) More Options:When we go out for marketing we check a few outlets we believe is offering the particular product desired. From time to time we are back without the product we wanted. On the pretext of internet marketing, we just sit on a chair and we get to browse products which would literally take us about a week of real time marketing to go through.

4) Information Availability: when we opt for internet marketing, we are provided with all necessary information about the product, retailer and the manufacturer. When we go for marketing in physical terms, we often do not know beforehand whether the product is available or not, often we aren’t provided with enough information about the manufacturer.

As per BryantTchan, even though internet marketing comes as a boon to many people, some others consider it a curse. A variety of online shoppers often are clear about the product that they desire but aren’t clear about the various aspects and attributes of the products. Sometimes there is faulty working of the internet marketing companies as well and people fall victim to this. Some major drawbacks of internet marketing are:

1) Originality Factor: We always want to get products that are original. Nobody really likes a replica or a duplicate. Sometimes the products sold online are not 100% authentic and the customer is the victim of such.

2) Scam: these days we are well aware of scam and fraud. Often we order our product and even pay for it but eventually its turns out to be a fraudulent company. Sometimes we even order for a product and we are provided with an alternative product.

3) Deliver Problems: a major drawback of internet marketing is that once ordered it takes time to reach the buyer. Besides that often the delivery person conducts fraud by sneaking out the product from the package and delivering the packaging itself.

Besides all its drawbacks which can be looked into, the internet marketing is an important advancement to the online lifestyle within the new medium.