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Wednesday, April 25, 2018

Bryant T chan - Some Social Media Strategies To Revamp Your Business


The World Wide Web has undergone a lot of changes since its inception. With time and technology, a lot of developments have taken place. The internet and social media is a useful tool for improving your business. The world of internet is indeed thrilling. Read on to know some social media strategies that you can use to revamp your business.

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Plan your social media strategy

It is imperative that before you dive into something, you must make a plan. Same is true here as well. Plan your strategy. Make achievable goals. According to Bryant Tchan people who set their goals are more successful who do not. If you think you can have more than 50k followers on Instagram, well think some more! So set goals that are attainable. So invest some quality time on what you want. And set realistic timeframe within which you think you may do the task.As the famous Green Day song goes, "Do you know your enemy?" Well yes, you should most definitely know your enemy or in this case your competitors! Know the kind of competitors you have in your business. Also know how many followers they have on Facebook, Instagram, and Twitter.

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Do your market research

You should know what you are diving into. Know the pros and cons. Also, you should know your target market and audience.  Bryant Tchan stresses the importance of understanding your audience.  A lot of people are using the social media. But that number of people does not necessarily translate into your audience. So know the demographics of your customers and audience. How many people know your brand and use your brand? These are two fundamental questions. Do a Google search on them. Know what type of content- text, themes, images, videos, etc. they are using.

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Content is the real boss

Content is the most crucial aspect. Keeping your customer demographics in mind, you should curate your content. The content should be an extension of your brand identity. It must be engaging, crisp and colorful. Start working onefficacious themes. And do not forget to blend in the right kind of balance between what you want to promote and what your audience wants to see.



Metrics and its importance

Know your metrics! Always keep an eye on how many people are seeing your website, blog or your content in general. But does it tells the whole story or determine your popularity? The answer is a big, "maybe". It is also equally important to know how many times your posts are shared, and how many people interact with your posts. The number of comments and reactions that you get on your post is also very crucial. And oh yes hash tags matters!  

Make some catchy content; engage your audience and keep an eye on your competitors and you are all good to go! Also, spend some more time on the social media. So fellas gear up your ideas. And get ready to take the world of social media by storm.

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